WHEN ELTEβS KEN AND RENEE METRICK FINALLY DECIDED TO EMBRACE COTTAGE LIVING, THEY BUILT A CONTEMPORARY RETREAT THATβS AS PERSONAL AND POLISHED AS THEIR ICONIC STORES.
IF IT'S RARE TO FIND a family that can work together, itβs rarer stillto find one that, atthe end of a long workweek, canβt waitto getto the cottage to spend more time together. Ken and Renee Metrick and their sons, Andrew and Jamie, are the third and fourth generation of Metricks overseeing Elte,the wildly successful Toronto-based home decorating juggernautfounded by Kenβs grandfather 100 years ago in 1919.Almost a century later, in 2015, the family expanded its refined sensibility withElte Mkt, a sister brand focused on affordable luxury. The Metricks also own kitchen and bath retailer, Gingerβs. To putit mildly,the Metricks are devout city dwellers. βWeβre not cottage people,β says Ken. βSummer for us was tennis and then dinner on the patio at one of our favourite restaurants in Little Italy.β Renee adds, βWe used to rationalize it saying, βThe cityβs so great in the summer β thereβs no one here!ββ Elte was also a large part of what keptthem far from cottage country. Renee, who was Elteβs principal buyer for years, says theyβre a family of workaholics with Ken, especially, living and breathing the business. Then thereβs the factthat retail β like everything else β has changed over the years. βWhat used to be working five days a week is now seven days a week,β she says. βWe never thought we could own a cottage. We were retailers and that meant always being available. Plus, we travel allthe time for work.β The idea of a family retreat outside the city eventually became more appealing when their two sons grew to take on more responsibility at the company (Andrew is the principal furniture buyer and Jamie handles the buying of rugs and broadloom). βOccasionally, weβd visit our friends at their cottages and see what a wonderful life it was,β says Renee. βAnd with better technology, we realized weβd still be able to work at a cottage if we needed to.β So she and Ken looked at places in Prince Edward County and Niagara-on-the-Lake, butthey were daunted by the drive. Then they found it: a northwest-facing waterfront property on Muskokaβs Lake Joseph that was less than a two hoursβ drive from Toronto. Ken and Renee hired Kelly Buffey of Akb Architects to design the cottage. They appreciated her clean-lined style and meticulous approach. Their idea was a warm contemporary take on cottage livingΒ with a spa-like ambience. βWe envisioned pods,β says Renee. βOne for us and one for our kids off a central hallway.β The cottage would be a one-level structure made up of interconnected wood and glass units, designed to both naturally recede into the landscape and celebrate it by beautifully framing the magnificent views. Fitting like a puzzle piece into the lot, one side ofthe cottage would face the forest,the other, rocky terrain, and yet another would offer unobstructed vistas of Lake Joseph. To begin, Ken and Renee walked the site with Kelly, who examined its angles and where the light fell at different times of the day. βOur priority was to locate the pods to capture the best and longest views from each one through the bay and beyond,β says Kelly. The finished cottage is all about wellconsidered details. The metal-clad roof has a deep overhang that creates shade while enhancing privacy. Inside, walls and ceilings are wrapped in Thermory ash, an ash thatβs been baked to give it a deeply ingrained hue. The interior decoration continues the minimalist outlook to a degree thatβs surprising for a family in the home decorating business. Thereβs no artwork on the walls and very littleΒ colour. βI wanted itto be spa-like β serene, without a lot of clutter,β says Renee. Every bedroom has the same beds and linens; every bathroom has the same vanities and sinks. βItβs very us. Weβre aware ofthe beauty of simplicity. We all dress simply, in neutraltones and primarily in black.β When the family, which now includes Jamie and wife Heatherβs nine-month-old daughter, Zena, gathers atthe property, most days are whiled away on the boathouse dock where lounge chairs are lined up to look atthe lake. βAs soon as we get up in the morning, we go down there, put on coffee, sit on the dock and enjoy the views,β says Renee. βAfter building allthis, we spend our entire time in this six- by eightfoot corner,β says Ken with a laugh. But keeping it simple has always been part ofthe strategy. βFor us, itβs aboutthe serenity and peace,β says Renee. βBy the time we hit Barrie, the sense of calm justtakes over. Within five minutes of being here, we relax.β Renee remembers friends saying, βYou donβt want a cottage; itβs so much work,β but these urbanites have absolutely no regrets. βHonestly, itβs the bestthing weβve ever done.β